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Guides

Guides

Practical patterns for modeling customer outcomes from product behavior.

Use these guides in order when introducing Kite to an existing product:

  1. Choose customer identity and an event taxonomy.
  2. Model activation, churn risk, and expansion.
  3. Build and calibrate a health score.
  4. Handle late events, backfills, and recomputation.
  5. Validate and deliver configuration through CI/CD.
  6. Consume signed webhooks safely.

The project generated by kite init is also a runnable example of lifecycle, journey, rule, segment, and health definitions.