Guides
Guides
Practical patterns for modeling customer outcomes from product behavior.
Use these guides in order when introducing Kite to an existing product:
- Choose customer identity and an event taxonomy.
- Model activation, churn risk, and expansion.
- Build and calibrate a health score.
- Handle late events, backfills, and recomputation.
- Validate and deliver configuration through CI/CD.
- Consume signed webhooks safely.
The project generated by kite init is also a runnable example of lifecycle, journey,
rule, segment, and health definitions.